Worked directly with the Founder/CEO of a “new golf media” company called The Fried Egg on a complete overhaul of the brand. Sharpened their core offering and revamped everything – from the company name to brand architecture and design.

Built in partnership with Designer Ricky Bloxsom, the brand design system was anchored in a word mark inspired by the bunkers of famed golf course architect Dr. Alister Mackenzie. But more importantly, the system was tailored to break through in social media – leaning on platform-native elements like stickers, unpolished layouts and burned-in captions.

They stopped getting inquiries about how to properly fry eggs and their growth spiked.